1003. Special Events Slides | Fashion Design & Marketing

Special Events is one of the elements of the promotional mix and is key to all retail and online environments. This product is a comprehensive presentation of all aspects of visual merchandising. Whether you teach Fashion Marketing, Sports & Entertainment, or Advertising, you will find this resource to be very valuable to your class discussions about the promotional mix. Additionally, it’s an invaluable resource for your students to reference when they are working on a project. RESOURCE INFORMATION GRADE LEVELS - 9th - 12th, Higher Education SUBJECTS - Career and Technical Education, Marketing, Business RESOURCE TYPE - Research, PowerPoint Presentations, Projects FORMATS INCLUDED - MS PowerPoint PAGES - 32 pages TEACHING DURATION - N/A   PRODUCT CONTENT What is Special Events? What are some types of events? Fashion Show Trunk Show Pop-up Shop Special Sale Celebrity Appearance Demonstration Webinar Industry Award Sampling Premiums Masterclass Ambassador Program Charitable Event References     MARKETING STANDARDS TEKS §130.382. Advertising (13) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to: (A) identify components of the promotional mix such as advertising, visual merchandising, and personal selling; (B) demonstrate visual merchandising techniques for advertising marketing goods, services, or ideas; §130.383. Fashion Marketing (9) The student knows that a successful marketer must communicate information on retail products, services, images, and ideas to achieve a desired outcome. The student is expected to: (A) demonstrate methods of advertising to communicate promotional messages to targeted audiences; (B) use special events to increase sales; (C) display visual merchandising techniques to increase interest in product offerings; (D) implement display techniques to attract customers and increase sales potential; and (E) manage promotional activities to maximize return on promotional efforts. §130.386. Sports and Entertainment Marketing (9) The student knows that successful marketers must develop, implement, and evaluate a promotional plan. The student is expected to: (A) identify, create, and demonstrate elements of the promotional mix; (16) The student understands the impact event marketing has on the sports and entertainment industry The student is expected to: (A) define event marketing; (B) explain and provide examples of how event marketing attracts all three components of the event triangle (event, sponsor, and spectator); and (C) develop an effective event marketing strategy for a sports and entertainment product.    CONNECT Become a part of the Marketing EdVenture® community clicking each link below and following. Facebook Instagram YouTube jwalker@marketingedventure.com     TERMS OF USE By purchasing this resource, you are agreeing that the contents are the property of Marketing EdVenture®, owned by Jacqueline P. Walker, and licensed to you only for classroom/personal use as a single user. I retain the copyright and reserve all rights to this product. Thanks so much for spending a moment of your time with me. I look forward to more engagement.   Have a wonderfully blessed day, Jacqueline P. Walker Marketing EdVenture®